Pinnacle Advisory Group

Pinnacle
Advisory
Group

The Nation's Leading Full Service Hospitality Consulting Firm.

Pinnacle Advisory Group Announces Leadership Transition in 2026

Pinnacle Advisory Group Announces Leadership Transition in 2026

BOSTON (October 21, 2025) – Pinnacle Advisory Group, a nationally recognized hospitality consulting firm with 34 years of experience, today announced a planned leadership transition to position the firm for its next phase of growth. Effective January 1, 2026, Sebastian Colella, a seasoned hospitality expert with more than 25 years of industry experience, including over a decade at Pinnacle, will assume leadership as Managing Principal.

Pinnacle Advisory Group was founded in 1991 by Rachel Roginsky, ISHC, who built the company into a full-service hospitality consulting firm headquartered in Boston. The firm specializes in asset management, acquisition due diligence, feasibility and market analysis, and litigation support for hospitality-related investments, including hotels, resorts, and conference centers. Rachel will transition to the role of Founder & Senior Advisor and in this capacity, she will remain actively engaged with clients and the leadership team while continuing to share her deep industry expertise.

Sebastian’s career spans hotel operations, acquisitions, development, and asset management across major U.S. markets and international resort destinations. While at Pinnacle, he led engagements nationwide, with particular depth in Greater Boston and New England. His most recent experience includes direct ownership, asset management, and development of hotel projects in New England and the Mid-Atlantic, enabling him to connect strategic vision with execution.

“Rachel’s leadership has established Pinnacle as a trusted partner to owners, investors, and developers nationwide,” said Sebastian Colella. “It’s a privilege to build on that legacy as we enter a new era for the hospitality industry. Today’s increasingly complex environment presents unique challenges for hotel investment and operations. Pinnacle will continue to deliver forward-looking, data-driven insights and solutions that create lasting value for our clients.”

Rachel added “Sebastian is the ideal leader for Pinnacle’s future. His industry expertise, proven leadership, and strong client relationships in Boston and beyond will ensure a seamless transition while positioning the firm for continued growth. I look forward to supporting him as an advisor and champion of the firm as we embark on this exciting new chapter.”

Pinnacle has successfully advised a broad range of stakeholders in the hotel industry, including owners, developers, investors, lenders, public agencies, as well as colleges and universities. Clients can expect the same trusted expertise and partnership that have defined Pinnacle for decades, now complemented by renewed focus on innovation, market insight, and strategic growth.

About Pinnacle Advisory Group

Founded in 1991, Pinnacle Advisory Group is a leading hospitality consulting firm providing advisory services such as market and feasibility analysis, asset management, and acquisition and development due diligence. Known for its integrity, insight, and results, Pinnacle has guided clients nationwide on projects ranging from boutique hotels to major branded developments. Serving as a trusted partner in an evolving industry, the firm is dedicated to helping all stakeholders in the hotel industry create long-term value.

www.pinnacle-advisory.com

Media Contact

Rachel Roginsky, rroginsky@pinnacle-advisory.com

Sebastian Colella, scolella@pinnacle-advisory.com