Independent Insight to Guide the Right Decisions

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about us

Independent insight to guide the right decisions

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Founded in 1991 by Rachel Roginsky, ISHC, Pinnacle Advisory Group has become one of the country’s leading hospitality consulting, advisory, and asset management firms. Since its inception, Pinnacle has built a reputation for integrity, insight, and results.
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Illustration of four people seated around a rectangular table in a meeting room with red and light color accents on the walls.

We believe the principles of hospitality - warmth, responsiveness, and reliability - are just as vital in consulting as they are in hotels. Our mission is to deliver best-in-class advisory services with the same care and commitment that define great hospitality.

Every engagement is led by senior decision-makers, approached with fresh eyes, and built from the ground up. We pair firsthand industry experience with the most advanced analytics available, not to replace human judgment, but to sharpen it. The result is smarter, more precise guidance that delivers the boutique touch and senior expertise our clients seek.

The Pinnacle Team

Each member of Pinnacle’s team brings more than 25 years of experience across operations, revenue management, sales and marketing, acquisitions, development, and asset management. We've sat on every side of the table - as operators, developers, investors, and advisors - and we bring that firsthand perspective to every engagement. Backed by a broad network of seasoned hospitality professionals, each assignment is staffed with precisely the right team for the work at hand.

Leadership Team

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Consulting Team

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Frequently asked questions

What makes Pinnacle different from other advisory firms?

Pinnacle combines independent analysis with real operating experience across brands, markets, and ownership structures. Every engagement is tailored to the asset, the market, and the objectives of ownership. The Pinnacle team has over 275 years of cumulative experience in the industry allowing every project to be led by a senior team member.

How does Pinnacle approach a new engagement?

We start by understanding the asset, its market position, and ownership objectives. From there, we conduct disciplined research, challenge assumptions, and deliver clear, practical guidance that supports informed decisions and long-term performance.

Who leads the work once we engage Pinnacle?

Each assignment is led by experienced decision-makers, with Pinnacle’s Managing Principal directly involved in shaping the analysis and conclusions. You work with the professionals responsible for the findings, not a handoff to junior staff.

Does Pinnacle represent specific hotel brands or operators?

No. Pinnacle is fully independent and does not represent brands, operators, or other industry partners. That independence ensures our analysis reflects the interests of ownership alone. At the same time, our team maintains strong working relationships across all major brands and operators, and we work closely with them to identify the right fit for each property, market, and client.