AHLA Massachusetts Hotel Conference – by Rachel Roginsky, ISHC
On September 22, 2021, Rachel Roginsky was a key note speaker at the AHLA Massachusetts Hotel Conference, On The Road Event. The presentation provided data on historical lodging performance for each state in New England, as well as the statistics for the recovery in 2021. In addition, she addressed market trends and explained how these trends will impact the future lodging performance in New England. According to Ms. Roginsky, the recovery in New Hampshire, Vermont, Rhode Island, and Maine is being driven by the leisure segment. These travelers are paying premium prices, staying longer, requesting upgraded amenities, and travelling both weekends and weekdays. The urban centers in these states are also benefiting from leisure demand. On the flip side, Ms. Roginsky noted that Massachusetts and Connecticut are enduring a much slower recovery given the significant reliance on specific demand segments that have yet to return – corporate transient, convention group, and international travel.
Click on the link below to view the presentation: