Pinnacle Advisory Group


The Nation's Leading Full Service Hospitality Consulting Firm.

Update to the Massachusetts Lodging Association’s Annual Outlook Projections – by Sebastian Colella

Pinnacle was pleased to prepare an update to the Massachusetts Lodging Association’s Annual Outlook projections. The updated presentation provided actual performance through Q1 for the State, the Boston MSA, and the Boston & Cambridge Lodging markets. Looking ahead, Pinnacle outlined key factors which indicate a recovery will begin to take shape in Q2 of this year. While there are still many unknowns for the remainder of 2021, Pinnacle’s yearend projections for Boston & Cambridge point to accelerated demand growth in Q3 and Q4. The overall Boston market has been one of the most severely impacted markets in the country. As a result of this and other factors, the market is expected to have a longer recovery period than many other major markets.

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MLA Outlook Q2 2021