October 28, 2025
Pinnacle Advisory Group Announces Leadership Transition in 2026 BOSTON (October 21, 2025) – Pinnacle Advisory Group, a nationally recognized hospitality consulting firm with 34 years of experience, today announced a planned leadership transition to position the firm for its next phase of growth. Effective January 1, 2026, Sebastian Colella, a seasoned hospitality expert with more […]
February 24, 2025
The Boston and Cambridge (“City”) lodging market, both pre- and post-COVID, remains one of the most vibrant and dynamic in the United States. As of year-end 2024, according to STR, the Boston MSA ranked 5th highest in occupancy and 3rd highest in ADR among the top 25 markets. Only two top 25 markets, New York […]
October 2, 2024
For years, I’ve analyzed sharp fluctuations in hotel occupancy levels across several Florida markets, and one recurring explanation has been “disaster recovery.” In regions prone to hurricanes, fires, and floods, disaster recovery can significantly boost demand for hotels, even as some properties suffer damage or destruction. In the aftermath of Hurricane Helene, it’s a timely […]
September 24, 2024
The Boston and Cambridge lodging market, one of the most vibrant and dynamic in the United States, has undergone significant changes in recent years. These changes, spurred by external factors like the COVID-19 pandemic, economic fluctuations, and evolving consumer preferences, have created a complex landscape for hoteliers and investors alike. This article delves into the […]
March 27, 2024
The College & University Hotel Ownership Symposium (CUHOS) convened at Harvard University in early March. The focus of the symposium was to allow college and university employees charged with the planning and administration of their institution’s hotels an opportunity to attend seminars and discussions important to the development and oversight of hotel assets. The biennial […]
January 31, 2024
The Boston/Cambridge lodging market ended 2023 at 76.4% occupancy, a 6.8% variance over 2022’s 69.6%. This 6-point increase in occupancy is a result of the market accommodating 8.6% more rooms in 2023 compared to the prior year; 0.6% more rooms occupied as compared to 2019. Seasonality appears to be in sync with what we typically […]
December 22, 2023
The article below was featured in the December 22, 2023 issue of the New England Real Estate Journal, and authored by Rachel Roginsky, ISHC: The Boston & Cambridge (“City”) lodging market recorded an occupancy of 45% in 2021, only 55% of its performance in 2019. Last year, occupancy increased to 70%, representing an 85% index […]
November 15, 2023
After spending the last 32 years tracking and analyzing the Boston/Cambridge (“the City”) lodging market, Pinnacle Advisory Group is quite comfortable forecasting top line (occupancy and ADR) revenue for the City. But projecting the future with precision can be complicated. Here’s our perspective on the City’s lodging market for 2024: Convention and Group Demand – […]
August 11, 2023
After Lagging U.S. Markets, Boston Rebounds in 2023 Just 12 months ago the Boston and Cambridge lodging market was showing signs of a recovery from the pandemic, but we’re slower to recover than most markets across the country. It’s quite a different story today the city’s lodging market has not fully recovered from the devastating […]
February 21, 2023
Despite a slow start in the first Quarter 2022, the Boston & Cambridge lodging market ramped up quickly, and by year end, the Revenues Per Available Room (RevPAR) reached a 90% index compared to its 2019 (pre-covid) top line performance. Like many urban gateway cities, the city struggled in its recovery from the negative effects […]
