Bad vs Horrible – Depends on How Performance is Measured. by Allison Fogarty
November 4, 2020
The importance of considering Total Rooms Inventory (TRI) in measuring Lodging Industry performance. Through the pandemic, hotel Occupancy rates have hit historic lows throughout the country. We have constantly been asked “how bad is it?” Reports early in the pandemic, while awful, seemed to actually understate the catastrophic effect of the pandemic on the hospitality […]
