Booking Numbers Reflect Tepid Tourism in Massachusetts

After a year-over-year decline in bookings six months into 2025 and a decrease in tourism statewide, the industry is pointing to a sequence of major events across Massachusetts that could help boost the sector into recovery in 2026. Massachusetts saw no change in lodging rooms booked, an almost 2 percent decrease in booked hotel rooms and a just over 9 percent increase in short-term rental bookings year-over-year as of June 2025, according to the Office of Travel and Tourism.