Impact & Business Interruption
Measuring Competitive and Operational Impact Through Market Change
Independent impact analysis that quantifies how competitive, operational, and external forces affect hotel performance and long-term value.
When the Landscape Changes, Details Matter
Hotels operate in dynamic, often unpredictable environments - shaped by new supply, shifting demand, natural disasters, and broader economic disruption. We measure how these forces influence revenue, market share, positioning, and profitability at the individual asset level, bringing forensic-level precision to every analysis.
Deep Expertise, Defensible Conclusions
Drawing on decades of hands-on experience across major global brands, including companies like Marriott and IHG, as well as independent hotels, we apply advanced analytics and real-world operating insight to evaluate both immediate financial impact and forward-looking performance risk. We don't just identify the problem, we help you understand its full scope and chart a path forward.
Analysis That Moves the Needle
The result is a clear, defensible analysis that equips you to act - whether negotiating with brands, addressing new competition, supporting lender discussions, or protecting long-term asset value. At every step of that process, Pinnacle is beside you, translating complex findings into strategic clarity.
Frequently asked questions
What is a Brand Impact Study?
When a new hotel enters the market, it changes the competitive landscape, and not all impacts are the same. Base impact refers to the effect of new competition on an existing property when the additional rooms are under a different brand. Incremental impact measures the effect when the new supply carries the same brand, operates within the same franchise family, or taps into the same reservations system.
Pinnacle leverages decades of industry experience and best-in-class research capabilities to quantify both base and incremental impacts. Our analyses provide
clear projections of top-line performance shifts across all major hotel brands (ie. Marriott, Hilton, Hyatt, IHG, etc), helping owners and investors understand risk, identify opportunity, and plan with confidence.
What is Business Interruption?
Business interruption refers to the revenue lost when unforeseen events disrupt hotel operations, whether from hurricanes, infrastructure projects, labor strikes, or even major citywide events. Quantifying this impact requires more than just looking at missed nights; it means understanding seasonality, market shifts, and recovery patterns. Pinnacle’s business interruption analyses provide the data and context needed to support insurance claims, litigation, lender discussions, and operational planning - helping owners protect their bottom line during uncertain times.
How does Pinnacle support owners with brand impact studies or business interruption claims?
Impact studies demand both technical rigor and practical industry knowledge. At Pinnacle, we combine proprietary data, advanced modeling, and decades of hands-on experience across all major brands and independents to deliver credible, defensible findings. Our work is trusted by owners, lenders, operators, and insurers alike because it not only quantifies disruption, but also frames the strategic path forward.
