As institutions increasingly invest in hotel assets as revenue drivers and community anchors, Pinnacle delivers hospitality-specific expertise to ensure each institution's mission and long-term financial objectives are met.


College and university-owned hotels present a unique set of opportunities and challenges. Our work combines deep market expertise with a practical understanding of hotel operations and university governance - evaluating feasibility, operating structure, capital needs, and financial performance to support informed board and stakeholder decision-making.


We have advised some of the most respected colleges and universities in the world, bringing the same hands-on, high-touch approach to every engagement. Our role is to help leadership teams evaluate opportunity, structure oversight, and ensure these assets fulfill both their financial and mission-driven potential.


Since 2019, Pinnacle has hosted CUHOS, the College and University Hotel Owners Symposium, an invitation-only forum bringing together institutional owners, operators, and advisors for candid, peer-level conversations. Topics include governance, performance, capital planning, and the unique dynamics of mission-driven hotel ownership. Learn more about CUHOS