Boston & Cambridge, A Market Transformed

Delivered at the Expedia Boston Market Forum on March 3, 2026, this presentation examines how the Boston and Cambridge lodging market has fundamentally changed since 2019. It explores shifts in hotel supply, demand patterns, market segmentation, and pricing power, including the growing importance of transient demand, the concentration of new luxury supply, and the evolving role of group and convention business in driving market compression. The presentation concludes with Pinnacle’s outlook for 2026 and the implications of a more competitive, rate-driven lodging environment.