Hotel Market Studies: AI vs ‘Boots on the Ground’

Hotel real estate professionals, such as developers and lenders, often depend on independent market studies to evaluate the feasibility of hotel assets. Traditionally, these studies are prepared by third-party consultants or in-house analysts who assess supply and demand dynamics, project operating performance, and provide financial forecasts. As artificial intelligence continues to evolve, the industry is asking an important question: Can AI replace traditional consulting methods in conducting hotel market studies?