HREC: Reflect & Project 2026

Focused on what New England hotel owners and investors should expect in 2026 and 2027, this program hosted by HREC examines the lodging industry’s transition from post-pandemic recovery to a more mature, low-growth environment. The discussion looks at performance across New England and Massachusetts, including Boston and Cambridge, with a focus on uneven demand, limited new supply, the continued strength of luxury and experiential travel, rising operating expenses, and improving capital markets. The outlook emphasizes a shift from broad-based revenue growth toward rate strategy, asset quality, market selection, and margin preservation, with a stronger growth environment anticipated in 2027.