HSMAI: Boston Lodging Forecast 2026

Speaking at the Hospitality Sales and Marketing Association International (HSMAI) monthly meeting in Boston, this presentation reviews the evolution of the Boston and Cambridge lodging market and provides Pinnacle’s outlook for 2026. It examines recent performance across submarkets and rate segments, changes in hotel supply and demand since 2019, and the continued importance of ADR as the market’s primary performance driver. The presentation also highlights key factors expected to shape 2026, including softer convention activity, the gradual recovery of corporate and international travel, major summer events, and the FIFA World Cup, with RevPAR growth projected at approximately 3.5% for the year.