Massachusetts Lodging Association Outlook 2026

This presentation reviews national lodging trends and provides an outlook for the Suburban Boston and the Boston & Cambridge lodging markets heading into 2026. It highlights a lodging industry that has largely recovered in terms of ADR but continues to face uneven demand growth, slower corporate travel recovery, and volatility in international visitation. In the Greater Boston suburbs, performance remains pressured by weaker office demand and shifting corporate travel patterns, though modest improvement is expected in 2026. By contrast, the Boston and Cambridge market is projected to see stronger RevPAR growth driven by ADR gains and major events such as the FIFA World Cup.