Massachusetts Lodging Association, Outlook 2027

Presented at the Massachusetts Lodging Association’s annual Outlook, the program examines the forces shaping hotel performance across Greater Boston heading into 2027. The presentation reviews national lodging trends, the impact of the FIFA World Cup, performance and projections for the Suburban Boston and Boston & Cambridge markets, and the evolving mix of corporate, group and leisure demand. It also takes a deeper look at hotel profitability, highlighting the growing challenge of operating expenses outpacing revenue growth and the increasing importance of pricing power, compression, and cost management.