New England Inns & Resorts Association Spring Marketing Series

Delivered as part of the New England Inns & Resorts Association Spring Marketing Series, the program reviews national and regional lodging trends and the forces shaping New England hotel performance in 2026. It examines the increasingly segmented nature of demand, continued strength at the luxury end of the market, international visitation headwinds, seasonality, and growing margin pressure, with market-specific perspectives on Cape Cod & the Islands, Bar Harbor, and Newport. The outlook calls for generally flat occupancy and ADR growth of 2% to 3% across New England, with performance increasingly dependent on rate strategy, positioning, shoulder-season demand, and execution.